Our Team

Executive Office

Kevin J. King


Kevin has served as President/CEO of Vista Convention Services Inc. & Vista Convention Services South since 2011. Previously he held roles of Vice President of Sales & Marketing and Director of Sales. Kevin brings over 30 years of experience to the Trade Show Industry and he believes he has the Finest Team of employees that can produce Trade Shows anywhere in the United States.

Theresa Barretta

Executive Sales Assistant

Theresa joined the Vista team in 1994 as Sales Coordinator.  In 1999, Theresa was promoted to Executive Sales Assistant.

Theresa currently is responsible for all sales contracts, management invoices, updating & distributing weekly show schedules and exhibitor service manuals.

Heather Miller

Director of Exhibitor Services

Heather has more than 35 years of experience in the trade show industry which began with United Exposition in 1987.  Heather joined Vista Convention Services in 1993 and is currently the Director of Exhibitor Services.  She Manages the exhibitor services team and provides exhibitor support pre, during and post convention.


David Bracken

Vice President National Sales

David began his career in 1986 as a Regional Sales Manager for the tradeshow contractor Exhibit Aids, Inc. in Beltsville, MD.  In the late 1980’s, EA acquired Brede Exposition Services. At that time, David became the General Manager of the 2 merged companies which was renamed BREDE WASHINGTON.

After Brede Washington’s eventual COVID related closing in 2020, David decided to become part of the VISTA Sales team. David hopes to bring some of his knowledge of the trade show industry to VISTA and its vast array of clients and their events.

He presently handles a portfolio of different military and cyber events across the US.  

David resides in Alexandria, Va. with his wife Susan, two grown children and grandchild. 

Brian Schoeffel

Account Executive

Brian began his career in the convention industry in 1981 as Regional Sales Manager for Resorts International in Atlantic City. In 1989 he joined Bally’s Park Place Atlantic City as National Sales Manager.  Brian left the hotel business to pursue the exposition service business in 1994, he was recruited by AEX and served as their National Sales Manager until 2008 when he joined Vista Convention Service in Atlantic City. Brian’s long serving tenure in the convention and meetings market makes him a valuable member of the Vista team.

Melissa Peticolas, CEM, CMP

Account Executive

Melissa joined Vista as an Account Executive in 2009.  She is responsible for new business in the Atlantic City and DC/Baltimore regions and travels nationwide with her current accounts.  Her industry affiliations include IAEE, PCMA and MASAE. She served on the Board of Directors for MASAE from 2015-2017 and is currently the Chair of the PCMA Capital Chapter Professional Development Committee and a member of the IAEE Awards Committee. She graduated from The College of NJ with a Bachelor’s Degree in Psychology.    Her career began in Atlantic City as a Special Events Intern in 2001.  After which, she spent 6 years at Marriott Vacation Club International (MVCI) in their trade show marketing division. Melissa enjoys spending time with her family, swimming and sitting on the beach in her spare time.

Philadelphia Office

Anthony Montanaro

Director of Sales

Anthony joined Vista in 2007, with 20 years of Hospitality/tradeshow experience which prepared him for the ever changing sales and day to day operations in our industry. Now he runs Vista’s Philadelphia office as well as National Sales.


EJ King

Senior Director of Operations

EJ began his career with Vista in 1993 as a Teamster Foreman.  His everyday duties include managing and producing Vista’s largest Trade Shows.  EJ was promoted to Senior Director of Operations in 2012.

Ray Nelson

Senior Operations Manager

Ray Nelson started in the trade show business in 1969 as a decorator in the Decorators Local #1447 Union. In 1985, Ray became a business agent for the Union. Ray is one of the founders of Vista Convention Services in 1993 and currently is Vista's Lead Production Supervisor.

Bob Ardente

Director of Operations

Bob Ardente has served as a lead Production Supervisor and Liaison to Show Management Groups. Bob is also responsible for the custom building and construction of MIS/AGAM displays. In 2021, Bob was promoted to Director of Operations.  Bob started his career with Vista in 1995.

John Parker

Operations/Lead Decorator Foreman

John Parker started with Vista Convention Services in 1995 as a Production & Design Supervisor. John specializes in decorating and managing and producing Vista’s largest Conventions.

Ed Ardente

Operations Supervisor

Ed Ardente began his career in 2010 as Vista’s CAD/Draftsman.  In 2012, Ed was promoted to Operations Supervisor.  Ed currently manages and produces shows in the Atlantic City, Philadelphia & Washington, DC Markets.

Sterling Duncan

Rug Warehouse Foreman

Sterling started his career with Vista in 1993.  His duties include running the day to day operation in our rug department.  During his down time, Sterling is an avid runner and weight lifter.

Customer Service

Tarri Bradley

National Exhibitor Services

Tarri Bradley recently joined the Vista team in 2022 after a 26-year tenure at Brede Exposition Services where she served as the Exhibitor Service Manager.  Currently Tarri is supporting Vista’s national events pre-show, onsite and post show. 


Dave Venezia


ComptrollerDave Venezia began his career with Vista in 2002 working in our Accounting Department. In 2010, David was promoted to Comptroller where his duties include overseeing the Accounting day to day operations for both Vista and Vista South.

Dana Smith

Accounting/Human Resources

Dana Smith started her career with Vista in 1995 in our Accounting Department.  In 2010, Dana was promoted to run the Human Resource & Payroll Departments for both Vista & Vista South.

Graphic Designer/3-D Artist

Joshua Russell

Graphic Designer/3-D Artist

Joshua Russell joined the Vista Team in December 2021. He brings valuable experience not only as a Graphic Designer and 3D Artist but also has extensive knowledge in the area of print and production. Before joining Vista, Joshua worked at Brede Exposition Services and brings along with him 15 years of experience in the industry.

Shipping & Receiving

Robert Hayden

Teamster/CDL Driver

Robert began his career with Vista in 2011.  Robert’s responsibilities include warehouse freight receiving, over the road CDL driver and supervising our cleaning department for numerous Hotel shows.